Dale Jarrett Ford

 The Dale Jarrett Ford

True Invoice Pricing Policy

What to expect, how we operate and how we focus on YOU.

"We price our cars, not our customers!"

You don't have to master negotiation skills, be a whiz internet shopper, a professional car buyer or have a relative in the business to get a great price.  With our "True Invoice Price" process we show you the factory invoice, which is either posted in the vehicle window or available in our Customer Resource Center then subtract the factory rebates to give you our best price everytime.....GUARANTEED!

In the past, customers that "knew the ropes" had an advantage over the occasional purchaser.  That "seasoned" car buyer knew how to get the "best price".

They never bought on the first day.  They always spent days & weeks pitting one sales rep against another.  Along came the internet and that old veteran shopper became even more educated on how to find that elusive "bottom dollar" or "lowest price".  The problem is that no customer really enjoyed that process and even fewer had the time for it.

The days of going back and forth to the sales manager are over!  There is nothing good about getting a great deal on the wrong vehicle for you.  With our "True Invoice Price" buying process all buyers are guaranteed to get our VERY BEST PRICE - right up front, the first time.  You can now spend your time on some other very important aspects of the buying process such as specs, maximizing factory rebates, various financing options or just simply finding the right vehicle for YOU.

These are some very important issues.  At other dealerships, the salesman is paid more if he can get you to pay more.  Since our sales staff is paid on VOLUME, they can sincerely look after your best interest on every aspect of the deal without it hurting them in any way.  You no longer need to rely on your skills as a negotiator.  Everyone gets the same price - the BEST price - up front, every time.  That's why we say "We price our cars, not our customers".

Buying a car should be exciting.  So why do so many people dread the process?  At Dale Jarrett Ford, we take away the fear.  No Nonsense, No Haggle, No Hassle.  Honesty.  Integrity.  It's the Dale Jarrett True Invoice Price!