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In an effort to combat the fact that teens are the most likely age group to drive too fast or not buckle up, according to the National Highway Traffic Safety Administration (NHSTA), Ford is introducing their SYNC MyKey technology designed to give parents the opportunity to set advanced safety controls for their teen drivers.

Ford's new MyKey system allows parents to set safety restrictions like speed limits (65, 70, 75, or 80 mph) and…

Ford Assists the Visually Impaired Start Driving

As with most things in life, driving is something most of us take for granted. Dale Jarrett Ford would like you to reflect on much more difficult your life could be if you were not able to drive yourself where you needed to go.  Unfortunately, there are many people who once had the luxury of driving themselves places and no longer can due to severe visual impairment or blindness. Sympathy from Ford  has led the…

The ultimate goal of MyKey technology is to help keep young drivers safe and focused at the task at hand... driving. Around the time Ford MyKey technology was originally launched in 2010, Sue Cischke, Group VP of Sustainability, Environment and Safety Engineering, Ford said, "Ford not only offers industry-leading crash protection and crash avoidance systems, we're also committed to developing new technologies such as MyKey that encourages safer driver behavior. MyKey can help promote…

If prompted to make a list of the primary causes of driving fatalities, we'd likely place inexperience, recklessness and alcohol/drug abuse at the very top, neglecting to even think of heart attacks. Heart attacks are top of mind for Ford, however...

World's First Digital Child Crash Test Dummy

In an effort to enhance future safety research, Ford has begun building the world's first digital child crash dummy. It isn't the first such endeavor the American automaker has undertaken, either. Similar to the digital adult crash dummy, which took nearly 10 years to create, the child model will be comprised of body parts replicated to perfection. The end result will effectively provide scientists with a better understanding of what exactly happens to…

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